This week I’m on hiatus from
the “Will They Stay or Will They Go?” series, taking a well-deserved extended
weekend vacation to visit family in beautiful Minneapolis, Minnesota
Imagine if the Griswold
Family had flown to Wally World, or the Hoover Family had flown to the Little
Miss Sunshine finals in Rodondo Beach.
Being on the road to digital can feel a lot like a vacation. Most organizations anticipate arriving at a final destination point with our online initiatives, but I wonder how many brands take a step back and realize that the journey is as equally important. We are now living in a world where brands and consumer’s collective journeys can cross and merge within multiple real-time data streams. Experiences are no longer silod, but mashed and shared. Think about that next time you’re embarking on your next online initiative.
Now if I could just get that darn theme song out of my head….Kenny Loggins, will always be the King of the Summer Vacation anthems.