iMediaWorks Consulting Team

iMediaWorks consulting team is led by C. Michelle Batten, Lead Marketing Strategist and Founder.

Michelle Batten is a digital marketing and advertising veteran whose strategic thinking and creative passion enables clients and partners alike to be successful in tackling the unknowns of the digital medium.  She has spent fifteen years in the interactive arena developing and executing integrated communication strategies to enable brands to connect with young consumers, especially influencers, across multiple channels, including web, kiosk, e-mail, search and social networks.  Most recently, her focus has been helping brands understand how the evolving influence of consumer dialogue within social media requires a new digital roadmap in order for brands to successfully connect with their consumers.

A former digital agency/Big 5 consulting leader, Michelle successfully engages senior-level marketers with knowledge, know-how and creative passion to deliver value and grow businesses;  She has overseen strategic development and execution of digital marketing programs for clients such as Alltel Wireless, CNN Pipeline, the Coca-Cola Company and Royal Caribbean Cruise Lines, including the launch of youth-focused microsites, social media applications and other lead acquisition and community building experiences.

Michelle got her start in the industry producing CD-ROMs in honor of Earth Day on behalf of The White House. During her three-year tenure with the Global Environmental & Technology Foundation, she produced a series of award-winning websites and social applications for the environmental community.

Michelle is a member of The Internet Strategy Forum and Programming Lead for the Atlanta Chapter of The Social Media Club.

Based in Atlanta Georgia,  Michelle serves clients throughout the United States.