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April 20, 2010


Mike O'Toole

Great post. As you point out, the big challenge for the geosocial networks is utility. If Foursquare can define a useful engagement model for marketers, utility for users will follow. Your suggestions are spot on: meaningful badging, white label, ability for brands to talk back, etc. could all define a more interesting, valuable model for retailers. I hope Foursquare is reading!

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