Tempurpedic’s Approach to Social is Right On Target

Normally I tend to ignore television commercials, but recently one by Tempurpedic Mattress caught my attention.  The ad features real customers discussing their Tempurpedic sleeping experience and invites consumers to use social platforms such as Facebook and Twitter as part of their own bed shopping research activities.

Instead of the usual “Come to our Facebook Page” or “Follow Us on Twitter” calls to action in the video, Tempurpedic demonstrates that they understand the true power of the social web to connect and engage one another through Trusted Agents (ala Chris Brogan) to gain information, be entertained and share life experiences.  Hopefully we’ll see more of this attitude and approach in campaigns to come.